The AdvoCare Guiding Principles

• Honor God through our faith, family and friends
• Respect and strengthen the family
• Believe in the dignity and the importance of the individual
• Create a standard of excellence recognized as superior by the direct sales industry
• Believe that honor, integrity and principles are the foundation of a great life and company
• Commit to mutual loyalty and trust between AdvoCare and its distributors
• Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors
• Commit to ongoing personal growth and development through professional training and educational programs
• Build self-esteem by promoting a sense of personal worth among people
• Continually expand our market by providing the most effective and highest quality products and services available